Region of Attica’s Directorate of Tourism is excited to participate in

ITB CHINA 2026, one of the leading international B2B travel trade exhibitions focused on the Chinese travel market, taking place from 26 to 28 May 2026, at Shanghai World Expo Exhibition & Convention Center
(850 Bocheng Rd, Pudong, Shanghai, China)!

ITB CHINA 2026 is one of the most important international tourism exhibitions dedicated to the Chinese travel industry, serving as a key meeting point for tourism professionals, destinations and global travel partners.

During the exhibition, we will be showcasing Region of Attica’s dynamic tourism vision as well as Attica’s rich and diverse tourism portfolio:
from cultural heritage and city experiences, to coastal escapes, gastronomy and wellness experiences.

Through B2B meetings, we look forward to connecting with
travel professionals, tour operators, media representatives and global partners, to showcase why Attica, the Greater Athens Region, Greece’s Metropolitan Region, is an ideal holiday destination throughout the year.

Visit the Region of Attica’s stand and discover the unique travel experiences and opportunities the destination offers to its visitors.

Find us co-exhibiting with the Greek National Tourism Organisation (GNTO) Stand D53.

Book your B2B appointment with the Region of Attica’s Directorate of Tourism, letting us know about your availability,
at the following e-mail address: tourismos@patt.gov.gr.

Let’s connect and explore new ways to inspire, collaborate, and grow!

Click the link to learn more about the exhibition: https://www.itb-china.com/

Attica, the Greater Athens Region awaits!